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MARKETING DEPARTEMENT

Health or environmental claims, clean label, nutrition, French origin, etc. Marketing is reduced to almost nothing because of the increasing complexity of the regulatory framework. A trend already prevalent in the food industry which is now spreading to the other sectors.

Do you know the conditions of use of the wording ‘natural’ or ‘without pesticides residues’? Are you aware that online advertising is increasingly framed?  Do you know the risks for a company and its executive officers for communications considered as an unfair practice?

To advise and support the marketing teams, Product Law Firm takes over:
 
  • The approval of packaging and advertising claims
  • The compilation of files justifying the claims
  • The analysis of risks

More specifically ?

  • We can validate all the legal aspects of your product’s mix:  sales description, claims of every kind, graphics, pictures, packaging, product position on the shelves, online sales, digital marketing, etc.
  • We have approved hundreds of advertising campaigns for products in sectors such as dairy, cereal, catering, memory cards, green electricity, etc.
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